The Lincoln Memorial University (LMU) Office of Marketing and Public Relations staff was honored with five Tennessee College Public Relations Association (TCPRA) 2022 Communications Awards.
Recognized among 284 entries from 21 Tennessee institutions of higher education, LMU staff earned two gold, one silver and two bronze awards. The annual competition is held in conjunction with the organization’s annual conference, which was held July 27-29 in Gatlinburg.
“Our entire team looks forward to attending the TCPRA conference and entering the Communications Awards competition every year. It is a great opportunity to see and hear about what is happening on other campuses across the state,” said Kate Reagan, executive director of marketing and public relations. “I am proud of the excellent work this team produces every day. It is gratifying to see our work recognized among our peers and share the LMU story with the world.”
Judged by communications professionals, the competition includes 38 categories covering advertising, public relations/media relations, writing, publication, electronic and digital media, and overall promotional campaigns. LMU’s work was judged among a strong field of competitors including The University of Tennessee-Knoxville, Middle Tennessee State University, The University of Tennessee System, Belmont University, University of Memphis, Tennessee Board of Regents, Motlow State, Maryville College, Tennessee Tech and others.
LMU won the top prize in the Social Media category for its engaging Instagram takeover series where students from across the University community take control of LMU’s Instagram feed for the day. The students show LMU’s Instagram followers what a day in the life of their studies looks like and answer questions in real time. The University’s second gold was in the category of Special Events Greater than Seven Days, recognizing LMU’s 125th events and campaigns. LMU earned silver in the University Related Webpage or Microsite category and bronze in Video Advertisement/PSA and Special Publication categories. Both bronze awards were earned for work related to the 125th campaign.
Reporting to Vice President for University Advancement Cynthia Whitt, the Office of Marketing and Public Relations includes Reagan, Director of Public Relations and Marketing for Health Programs Nikki Lockhart, Director of Public Relations and Marketing for Knox Area Professional Programs Emily Loden, Director of Public Relations Marisa Anders, Director of Social Media Sami Steadman, Director of Publications Jenni Jasper and Director of New Media Katelin Chadwell.
Formed in 1975, the TCPRA is an alliance of communicators who represent many of Tennessee’s public and private colleges and universities, two-year technical schools, technology centers and community colleges and work to define higher education in the state. While no two institutions are identical, there are issues and challenges that communicators in an array of higher education settings have in common. TCPRA exists to explore these commonalities.
Lincoln Memorial University is a values-based learning community dedicated to providing educational experiences in the liberal arts and professional studies. The main campus is located in Harrogate, Tennessee. For more information about the undergraduate and graduate programs available at LMU, contact the Office of Admissions at 423-869-6280 or email at admissions@LMUnet.edu.
